Willow & Mist was created in a season of hope and new beginnings — but also in a season of grief and sadness. The kind of sadness that presses into your ribs. The kind you carry quietly while telling the world, “I’m okay… I’m fine,” even when your heart feels anything but. 

For a long time, I lived behind that mask. I showed up for others while holding my own heaviness in silence, without the right words for the ache, the confusion, or the quiet strength it took just to move through each day. 

In that silence, something inside me began to long for language — gentle words for feelings that didn’t need fixing, only naming. Willow & Mist became part of my healing. A place to turn sadness, grief, hope, and becoming into something honest and intentional. A place where quiet strength could breathe. 

As this brand took shape, three emotional truths surfaced again and again — not as definitions, but as lived experiences: 

Enough As Is — the relief of realizing I didn’t need to become someone else to be worthy of care. Still Becoming — the permission to grow without a finish line, without rushing or pretending I was “past” anything. Begin Again — the courage to take a step forward, not because I was healed, but because I refused to stay hidden inside my pain. 

These are just the beginning. As life unfolds, so does this collection — expanding to hold many seasons of living, healing, and becoming. 

These phrases are not slogans. They are emotional truths many of us carry — often without language — especially in seasons of grief, rebuilding, and quiet transformation. 

Willow & Mist exists because I needed words for feelings I couldn’t explain — and I’ve learned that others do too. This brand is for anyone who has carried sadness quietly, rebuilt themselves slowly, or found hope in unexpected places. 

It’s for the ones beginning again. The ones healing in their own time. The ones still becoming. 

Welcome to Willow & Mist — a place where your emotions are honored, your truth is safe, and your story has room to breathe.